BabaBaby BallHouse — Football community contents designed to give an online fan community a distinct visual voice through bold match-day graphics, banter-led storytelling, and consistent social media branding.
BabaBaby Ball House is a Telegram-based football community built around the part of football that happens beyond the pitch. It is a space where fans come together to talk about matches, players, transfers, tactics, predictions, rivalries and, most importantly, the banter that comes with all of it
The community isn't trying to be another football news outlet where you simply read an update and move on. A big part of what makes BabaBaby what it is comes from the people inside the community and the conversations they create. One person's opinion quickly becomes another person's argument, a player comparison becomes a debate, a match becomes a hatewatch, a prediction becomes a receipt waiting to be pulled out after full-time. This personality is what makes the community interesting.
It started with a message. The client wasn't looking for another set of generic football graphics. The idea was to create something the BabaBaby Telegram community could actually participate in — graphics that could become conversation starters, fuel the banter and give people something to pick apart in the group.
The interesting part was figuring out what that actually looked like because “make graphics for football banter” is a pretty broad brief you know. So the real question became: How do you design something people don't just look at, but feel compelled to respond to?
The starting point was to understand that these weren't supposed to be ordinary football social media
graphics. BabaBaby already had the audience and the conversations; the designs needed to give those
conversations a visual form.
So I approached each piece around a simple question: what would make someone in the community stop
scrolling and immediately have an opinion? That led me towards concepts built around things football fans
naturally argue about player comparisons, starting XI decisions, predictions, hatewatches, club banter,
transfer debates and the occasional outrageous take.
I also wanted the content to feel varied. One design could ask you to pick between three players, another
could invite predictions, while another could simply give the community something to laugh about. The idea
was to avoid making the page feel repetitive while keeping the overall identity recognisable.
Most importantly, I wasn't designing for people to simply look at the graphics. I was designing for them
to respond to them. If someone sees a post and immediately wants to pick a side, defend their player or
enter the argument in the Telegram group, then the design has done its job
I designed the social media content from concept to final artwork, interpreting different football topics, debates, banters, opinions, agendas into visuals that could spark conversations and drive engagements. From match reactions and predictions to community milestones and engagement posts, I shaped each design around the kind of response it was meant to get.
Tool Stack
Adobe Photoshop
Nano Banana